METHODOLOGY

We help retailers and brands to re-start their business after Covid-19 with tangible solutions.

In order to understand consumers style preferences, we must have a better comprehension of the human mind. What is the nature of our projections and what do we aspire to? How do we see ourselves? How do we wish to be seen? How do we see others?

The beauty of being human is that we always need to express our essence in a variety of ways. The way we adorn ourselves, the gifts we choose to offer others, the food we eat, the things we surround our lives with, the places we want to visit, the hotels we stay in, even the houses we live in. All this put together becomes our Lifestyle Segmentation Method.

Our objective is to share a new vision, a radically different way of observing the consumer style preferences, and how to interpret and segment all the data available to us.

The exponential growth of retail into a global phenomenon and the availability in the market of all kinds of products in every price range, have enormously increased the number of choices available.

This Method is a valuable tool to develop products that are relevant to specific lifestyle niches, bringing clarity either in an e-commerce, social media or sales floor, by producing only goods that are relevant we achieve the goal of reducing surplus inventory, we believe this helps our planet and sustainability problems we share and face together.

The Methodology is the best way to anticipate consumers style preferences and their evolution.