SERVICES AND EDUCATIONAL PROGRAMS

Our objective is to be part of this new evolution of retail, and we want to offer our experience to help CEOs, buyers, designers, merchandisers, e-commerce and marketing teams, to understand the Lifestyle Segments that have evolved in the post Covid 19 era. We work closely with their teams in:

  • How to segment your Brands and Products to specific consumer lifestyles relevant to this New Era of Retail

  • How to develop products and collections based on the “fair thinker” attitudes of sustainable fashion, made with care to last for many years

  • How to help and develop local production “Km Zero”

  • How to take advantage of stock merchandise, by transforming the old into new, making it appealing with a purpose. Meaningful Creativity using recycled materials

  • How to deliver a new merchandising process, with revised style pyramids and calendars. Do seasons still exist? Which are the new calendars and lifecycles?

  • How to plan a balanced wardrobe with the correct product mix, wearing occasion and collection structure

  • How to define the pricing strategy consistent with the targeted consumer lifestyle

  • How to be an efficient buyer by optimising allocation of the budget to target higher sales with less inventory, less wastage in a more sustainable retail model

  • How to reduce left overs at the end of the retail cycle

  • Analytic solutions to improve the retail management

  • New tools to analyse sales and optimise BI to improve the efficiency of retail channels

We offer training programs, in-house workshops and webinars in the areas of:

BRAND POSITIONING: the Whitaker Lifestyle Method (WLM), which segments consumer through style preferences

PRODUCT DEVELOPMENT: we design collections targeting specific lifestyles for apparel, home, shoes & accessories

BUYING AND MERCHANDISING: reengineered merchandising and buying through a sustainable calendar and innovative process inspired by the Pareto efficiency.

FLOOR ADJACENCIES AND VISUAL MERCHANDISING: how to plan it by Lifestyle

E-COMMERCE: how to build a strategy by Lifestyle

MARKETING: Campaigns and Social Media communication by Lifestyle

RETAIL MANAGEMENT: we deliver analytic solutions to improve the efficiency of retail channels